February 23, 2011

Harpers what?

In class we were learning about the origin of magazines and when they first started. I personally thought they started in the 60’s to 70’s but I was so very very wrong, there like hundreds of years old. They kinda started off as these things called fashion plates, and they were beautiful illustrations of woman in the latest fashions. And the first proper magazine was published in 1770 called The Lady’s Magazine.

Boring? Maybe a bit but I did find out one really interesting fact, you may not know or even care but the longest running magazine in England was this magazine called The Queen magazine and it began in 1861. Anyway in 1968 nearly 100 years later Harpers Bazaar bought the magazine so then from that point it was called Harpers and Queen. But then in 2006 the company decided to drop the Queen out and name it Harpers Bazaar and that’s the name we all recognise.

The awesome bit was the way they promoted the new name. They promoted it by studding each copy with 200 Swarovski crystals. I’m pretty sure they were very low on budget after that.



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